CBS News (1/21, Marcus) reports on a public service ad campaign to encourage people to be checked for prediabetes launched by the American Medical Association, the American Diabetes Association, the Centers for Disease Control and Prevention, and the Ad Council. One of the PSAs features a doctor asking viewers to answer questions including: “Are you a man? Are you over 60? Are you inactive? Are you overweight? Does type 2 diabetes run in your family?” Other PSAs include the same actor talking “to some typical prediabetes patients – the busy mom, the guy stuck in traffic, the slightly tubby ‘bacon lover,’” and then letting viewers know that “a doctor can test your blood sugar.”

HealthDay (1/21, Preidt) reports the message of the campaign is “no one is excused from diabetes.” It also includes “a short online test at” that “can also be taken through texts and interactive TV and radio announcements.” The CDC issued a news release announcing the campaign, in which AMA President-Elect Dr. Andrew W. Gurman, MD, said, “As soon as someone discovers they may be at risk of prediabetes, they should talk with their physician about further testing to confirm their diagnosis and discuss the necessary lifestyle changes needed to help prevent type 2 diabetes.”

MedPage Today (1/21, Frieden) reports that Dr. Gurman explained the reason for the campaign: “There are 86 million people in this country who have prediabetes, and 90% don’t know it,” adding, “we need to do something to make people aware of this condition and its risk.” The AMA is also seeking to raise awareness among physicians, “because they may have lots of people coming into their office and saying, ‘I just took the prediabetes test and I think I have it,’” said Gurman.