Youths with alcohol-branded merchandise more likely to drink, review finds

Youths with alcohol-branded merchandise more likely to drink, review finds

Australian researchers found that youths who owned caps, shirts and other merchandise with alcohol logos had a higher risk of teenage drinking, compared with those who didn’t own alcohol-branded products. The findings in Pediatrics, based on a review of 13 studies involving 26,000 children and teens, also showed higher ownership of such items among older children and males, but the association between branded merchandise and drinking was stronger in girls

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